Australian social media influencers

Australias Top Social Media Influencers

It does not surprise anyone that the most popular social media influencers in Australia are female. Not only do their profiles impact Australian audiences but also affect global trends. This has not gone unnoticed by marketers who are keen to align their brands to these influencers and pay them a healthy fee to do so. […]

What is influencer marketing

How To Develop An Influencer Marketing Strategy

What is influencer marketing? At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up […]

Virtual influencer

What Are Virtual Influencers?

A virtual influencer is a fictitious character designed by 3D computer software to resemble and behave like human beings. They are given personalities by their creator to influence brand awareness and sales of company products and merchandise via social media platforms. Virtual influencers are also known as virtual models and CGI influencers. We will use […]